Connected thinking. Locally relevant execution.

Six complementary solutions. One considered approach to African market entry, brand building, media and multi-market communication.

Discuss Your Africa Strategy
Alcatel roadside brand activation by Big and Bold Communications, Brandsyard’s experiential partner
01

Experiential Marketing

Activations, launches, roadshows and consumer experiences that bring your brand into real moments with African audiences.

  • Brand activations
  • Product launches
  • Roadshows
  • Consumer experiences
Explore Experiential marketing
Marketer reviewing digital campaign analytics
02

Digital Marketing

Integrated digital strategy, paid media, content, social media, influencer marketing and performance campaigns.

  • Digital strategy
  • Paid media
  • Content & social media
  • Influencer & performance campaigns
Explore Digital Marketing
Digital out-of-home screens at night showing Bet9ja, Cars45 and Glovo
03

Programmatic Digital Out-of-Home (DOOH)

Audience- and location-informed advertising through digital outdoor screen inventory. Scope and inventory availability are confirmed per brief.

  • Audience & location planning
  • Digital screen selection
  • Scheduling considerations
  • Campaign monitoring
Explore Programmatic DOOH
Spokesperson addressing journalists at a press conference
04

Public Relations & Communications

Brand reputation, media relations, storytelling, publicity and corporate communications.

  • Brand reputation
  • Media relations
  • Storytelling & publicity
  • Corporate communications
Explore PR & communications
Roadside billboard above Lagos traffic
05

Billboard & Outdoor Advertising

Strategically located outdoor media and high-impact brand visibility.

  • Site selection
  • High-impact formats
  • Creative adaptation
  • Visibility reporting
Explore Billboard & outdoor
Presenter broadcasting live in a professional radio studio
06

Media Placement & Buying

Planning, negotiation, buying, placement and campaign monitoring across traditional and digital media channels.

  • Media planning
  • Negotiation & buying
  • Placement
  • Campaign monitoring
Explore Media placement & buying

Close to the context.
Clear on the bigger picture.

African understanding.
International perspective.

01 /

Local Relevance

Strategy informed by the people, cultures and media environments your brand needs to connect with.

02 /

Strategic Coordination

A joined-up approach that brings market-specific thinking into a clear, shared direction.

03 /

Commercial Accountability

Agreed objectives, considered measurement and reporting that supports your next decision.

A little more clarity.

Can we discuss more than one African market?+

Yes. Share the markets you are considering and your commercial objectives. The conversation will help establish the appropriate scope, priorities and support required.

What information helps shape a proposal?+

Your organisation, business objectives, target markets, required support and timeline are a useful starting point. Budget information is optional.

Do you guarantee campaign outcomes?+

No. Objectives, scope and measurement should be agreed for each engagement. Market conditions and campaign outcomes vary.

Your Next African Growth Opportunity Starts With the Right Conversation.